NO CHEAP NO CHIC
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"ROPA CARA" - Camilo
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YOU BUY WHAT YOU DON'T HAVE
We have to admit that taste can't be bought and then they sell what they sell.
I have thought and re-written this article many times but seeing the images you will see below I think the concept is self-explanatory: luxury looks to the lower classes and popular culture to reinvent itself an infinite number of times. Contrary to what it seems, I'm not criticizing it. I think hybrid creations are among the most interesting because their duality hides pure human soul in the form of contradiction. Can you pay 2000 € for a copy of a bag worth 75 cents? You can, and it is also possible that the 2000 € bag is made in countries where there are labor rights and with sustainable materials and the 75 cents bag, apart from being manufactured by thousands, is not. So that's pure contradiction. As Bob Pop says: "True fair trade is haute couture", arguing that you really pay the price for what it costs to make.
Today's Living For Breakfast is back in its classic format taken directly from its first release with a very pop revision. And yes, in English only, we've come to play. Put your napkin around your neck and take your wallet for a walk because today you're going to drool, and drool a lot. We're going luxury shopping at the supermarket! Do you have 1€ for the cart?
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For the FW 14 collection Chanel built a supermarket with products labeled with references to the French house and its creator.
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This year in the Mother's Day campaign Chanel has broken with the aesthetics and discourse of luxury and exclusivity by turning their products into poorly made DIY objects. The campaign has been a success.
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Chanel products gift-wrapped by children in this campaign.
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The famous and controversial Balenciaga bag. Ikea responded with a campaign: "Buy the original". Both brands benefited from the controversy, which is still being commented on, more as a caricature of the fashion world than as good design.
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Historic brands like Louis Vuitton rejuvenate by working with pop artists and contemporary designers. In this pop-up store by Virgil Abloh any reference to the French house almost completely disappears. The backpack, the most common of bags but with luxury print, can be customized by the customer with these pop style patches.
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We talk here about the American artist Andy Warhol because this week he is in the news. Christie's auctions one of his Marilyns with a starting price of 182 M € being the most expensive work of the XX century. Warhol in his beginnings was an advertising cartoonist (Come on! Like me. Buy a Vincent Moustache now while you can!). His work stands out for the serial production of art and the use of pop icons. As we see in Brillo, this artist is famous for directly taking the aesthetics of everyday objects and turning them into pieces of art.
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(I never know how to spell this name) The artist Lichtenstein painted comic vignettes in the form of paintings. This Prada bag is as much about pop culture as it is about pop art. The fisherman's hat is a clear example of how a common garment becomes an icon inside a luxury house.
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Pop, bright, bold, excessive and somewhat vulgar this Dior campaign draws inspiration directly from magazines, catalogs, ads and video clips of the 80s and 90s.
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Not being enough being it self, Gucci is constantly rebranding by approaching licenses of popular brands and icons. It is now considered one of the most creative brands and its customers look for and value precisely this new labelling.
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EMILIO PUCCI . FALL 2022 . READY - TO - WEAR .
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Left: LOUIS VUITTON . FALL 2022 . READY - TO - WEAR .
Right: PRADA . FALL 2022 . READY - TO - WEAR .
CHANEL . RESORT 2023 .
TOM FORD . FALL 2022 . READY - TO - WEAR .
CHRISTIAN DIOR . FALL 2022 . READY - TO - WEAR .
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YOUR READING HAS A PRIZE
The first person to send a DM to INSTAGRAM: @VINCENTMOUSTACHE with the subject "I'M NOT CHEAP AT ALL" will win a personalized digital portrait. Good luck! I hope you win!
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TEXT & ILLUSTRATION
VINCENT MOUSTACHE
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